WebHarry Beckwith explains that marketing and selling a service requires a completely different approach than marketing and selling a physical product. Though Selling the Invisible contains "how-to" sections, such as "Quick Fixes", it is more of a "how-to-think-about book." Using entertaining and revealing stories from major corporations and ... WebSelling the Invisible A Field Guide to Modern Marketing By: Harry Beckwith Narrated by: Jeffrey Jones Length: 1 hr and 36 mins 4.3 (547 ratings) Try for $0.00 Pick 1 title (2 titles for Prime members) from our collection of bestsellers and new releases. Access a growing selection of included Audible Originals, audiobooks and podcasts.
Book Summary - Selling the Invisible: A Field Guide to …
WebSep 20, 2016 · The book Selling the Invisible which is a New York Times Business bestseller and rightfully so, is by far the best. I guess that is why it is a bestseller. Like all of my quasi book summaries and ... WebApr 23, 2011 · This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives … clip art window curtains
Selling the Invisible by Harry Beckwith - Audiobook - Audible.com
WebJun 14, 1999 · Selling the Invisible: A Field Guide to Modern Marketing - Kindle edition by Beckwith, Harry. Download it once and read it on your … Web"Selling The Invisible" by Harry Beckwith is a great book for those who market services. Beckwith tells us selling a service amounts to selling a promise. Beckwith says prospects want to minimize the risk of a bad experience and are often incapable of evaluating the quality of a service. For example, few people know if the tax advice they ... WebJun 14, 1999 · SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home … bob newhart show drunk chinese food